AR Eyeglasses: The Next "Mobile Phone" in Metaverse Era?


With the popularity of the "Metaverse", the XR industry as a hardware carrier is poised to develop.


1. The "key" for VR/AR glasses to enter the metaverse


The Metaverse can be regarded as a realistic Internet virtual world, where people can use virtual identities to socialize, play games, trade, etc., and eventually it may form as shown in the movie, with independent social rules and economic systems. On November 29, Zuckerberg announced that Facebook would be replaced by Meta, fully deploying the "Metaverse", and officially starting the strategic transformation, which also led the concept of "Metaverse" to another small climax.


VR/AR glasses are the entrance ticket to the metaverse, and are currently ushering in a stage of rapid popularization. According to the research report of CITIC Securities, the VR/AR industry experienced the first wave of upsurge around 2015, began to spread rapidly in 2019, and will be in a stage of rapid popularization by 2021.


The current stage is characterized by a surge of new products, falling product prices, enhanced product performance such as weight, resolution, and CPU, while the amount of content and device ownership continues to increase. It is estimated that by 2023, the number of VR/AR devices will reach 16-33 million units.


2. Can AR glasses replace mobile phones?


The epidemic has further stimulated the development of this industry. During the epidemic, demand for virtual meetings and VR games increased, and product sales increased accordingly. According to IDC data, the global shipment of VR headsets in 2020 will be close to 7 million units, a year-on-year increase of over 70%; AR glasses shipments will be about 400,000 units, a year-on-year increase of over 30%.


In the Chinese market, the "China Internet Development Report (2021)" shows that in 2020, China's AR/VR terminal shipments will be about 1.2 million units, with a market size of about 30 billion yuan. At present, VR accounts for the majority of the Chinese market, but it is expected that by 2024, AR will surpass VR.


As a hardware device that can connect the real and virtual worlds, AR glasses currently do not have the ability to subvert mobile phones, and can only be used as a supplement to mobile phones. But in the long run, if the viewing effect and weight of the hardware are supplemented, as well as the enriched content and application of the software, in the next smart era, the smart devices we carry around may not be mobile phones.


As an AR technology company, Goolton Technology Co., Ltd is a professional enterprise digital solution provider, providing AR+AI+DT integrated solutions, based on the integrated software and hardware AR glasses, optimizing the whole process of business process, and helping enterprises to digitalize Economic era to digital transformation. If necessary, welcome to consult.


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